The Greatest Era Of Entrepreneurship | Generation K By K-Swiss
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K-Swiss was founded in 1966 by two Swiss brothers, entrepreneurs who moved to California to pursue their dream of starting their own footwear company. As avid skiers they drew inspiration from leather ski boots to create the first all-leather tennis shoe. Both sports share the need for a tight fit that supports aggressive side-to-side movement.
K-Swiss Classic remains one of the most influential sneakers of all-time, winning numerous awards for excellence and success over our nearly 50 years in existence.
During that time, K-Swiss has powered some of the world’s best tennis players to major championships. But the sneaker has also earned a place as one of the style icons of our generation, worn casually in country clubs and just as fashionably on city streets.
Today, in the spirit of our founders, and with lessons learned from the individually competitive nature of tennis, K-Swiss’ goal is to inspire and outfit the next generation of entrepreneurs with a complete line of footwear and apparel for the creative, motivated and driven individual. K-Swiss’ unique knowledge of both court performance and court style allow us to combine athletic expertise, everyday comfort, and our country club roots for looks worthy of the upwardly mobile.
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