TEDxOxbridge – Marc Ventresca – Don’t Be An Entrepreneur, Build Systems
How does innovation happen? Economic and organizational sociologist Marc Ventresca approaches the world as a series of ethnographic encounters, seeing the microdynamics in big institutional arrangements and recognizing the structural sources of local and immediate interaction. Innovation is as much ‘unbuilding’ legacy systems as it is envisioning new ones; this duality is the source of much mischief, some glee, and sometimes despair. This is a key lesson of great historians, great sleuths, and great Moms. Coupled with an early reading of Foucault and dear friends who study social networks, and after a stint as a public policy analyst where error terms were USD $millions and 000s of children, his research and teaching build up this view of ‘inhabited institutions’.
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