Aaddzz - Ratings

Aaddzz^SM
  Home
  Open Account
  Member Login
  Network Status
  Beta Testing
  What's New

OVERVIEW
  Highlights
  Introduction
  Publishers
  Advertisers
  Ads Placement
  Reporting
  Success Stories

ONLINE MANUAL
  Buying Ad Space
  Selling Ad Space
  Pricing
  Rating Systems
  Ad Sizes
  Counters
  Reports
  Advanced Topics

REFERENCE
  FAQ
  Linking
  IRS Forms
  Related Links
  Aaddzz Campaign
  Terms & Conditions
  IAT Policies
  Glossary
LINKS
  Reiseberichte

Ratings

If you sell advertising space on your Web site, you'd naturally like to control the content that appears on your pages. Likewise, if you buy advertising space, you'd like to control what type of content is displayed adjacent to your advertising.

To assist sellers and buyers, Aaddzz supports both a content and presentation rating system. Together, these systems rate the appearance of an ad, its content, and the content of an ad's target page.

Use of the rating systems is voluntary. However, space sellers may prevent unrated ads and ads that target unrated pages from appearing. Additionally, Web advertisers may prevent their ads from appearing on unrated pages.

Aaddzz Presentation Rating System

The Aaddzz presentation rating systems applies only to the commercial appearance of an ad. It is designed to prevent businesses and organizations from having unprofessional ads on their Web sites. Use of the presentation rating system is voluntary. Ads which may marginally meet a rating are rated below that rating. Aaddzz staff will not debate the rating of an ad. Ads may be rated as:

AP-Commercial
The ad is of the caliber produced by most large businesses. The ad is polished and attractive, with no obvious errors.
AP-Basic
The ad is not as polished or as attractive as produced by most large businesses, though the ad may contain no obvious errors.
AP-Rough
The ad may be hard to read because of font choice, or may contain spelling or other errors. Color palettes appear to change unintentionally. Due to animation or color choice, the ad is exceptionally distracting. Pictures appear to be unintentionally mis-colored or lack of anti-alaising. The ad is unbalanced. Margins may appear haphazard. An element may appear extraneous. The ad appears to lack artistic effort, ads of mostly text may be rated this way.

TIP
Slower animation may reduce the distracting quality. When using animation with pictures, use the same color palette for all frames. Be careful not to reduce color palettes too far.
AP-Poor
The ad fails to convey a message. Portions of the ad may be illegible or have graphics of poor quality. The ad may contain text that is very hard to read due to poor color choices. The ad appears sloppy due to lack of artistic effort, artifacts related to poor clipping, or elements may be unintentionally indistinct from each other. The ad appears to be stretched or distorted for other than artistic effect. The ad appears to be a cropped version of a larger ad or a bordered version of a smaller ad for other than artistic effect.

TIP
Avoid placing bright text on bright backgrounds. To increase the contrast, you might try adding a shadow or outline to the text.
AP-Unrated
The ad or page is unrated at the request of the owner. Or, the ad is unrated by IAT staff because: the collection of images for the ad are not graphically or textually similar in theme. Or some people may find the ad offensive.

TIP
If your ad images for the different sizes are substantially different, you should submit them as separate ads.

In rating your own ads, if you are not sure your ad completely meets the criteria of a rating level, choose a lesser rating.

Aaddzz Content Rating System

The Aaddzz content rating standard is designed to protect children.

Some trusted account holders may rate their own ads. IAT staff rates all other ads submitted not submitted as unrated. Ratings are not foolproof. Because all sites report their own content ratings and they may change their site at any time, Web sites can be mis-rated. To protect Web advertisers and space sellers, Aaddzz may ignore the self-rating and treat ads and target sites as AC-U if we receive numerous complaints about an account.

AC-G
An ad or web page for all ages. Safe for kids even when unsupervised. Almost no sites would have a problem displaying this ad or linking to this web page. Pages contain no direct links to non-password protected adult material.
AC-PG
Ads which are suitable for older kids when their parents or teachers are with them to supervise and offer guidance. These ads may contain content which not all parents consider suitable for kids. Contains profanity, violence, nudity in artistic context, sexual themes. Includes uncontrolled areas such as discussion forums, revealing clothing, sex education, drug education. Pages contain only direct links to pages which would be considered AD-G or AD-PG.
AC-R
Ads or Web pages which are not suitable for kids or ads or Web pages which some parents would not want their children to see. These include ads for adults-only products, explicitly depicted sexual themes, violence, or offerings for any product or service not offered to persons under the age of 18.
AC-NC [Aaddzz does not currently allow these ads]
Ads or Web pages which are for adults only. These include explicit depictions, in writing or visual form, of persons engaged in sexual activity or having as its dominant characteristic the depiction of human sexual organs or anal regions for purposes of sexual arousal, interest or gratification.
AC-U
An ad unrated by the Aaddzz staff. Staff may refuse to rate ads.
AC-P
An ad prohibited by Aaddzz policies. This ad will not be shown by the Aaddzz system. For example, ads promoting illegal acts, ads promoting other Web ad networks.