Publishers

Each time a visitor requests an ad, Aaddzz calculates which of the ads available will pay the most and delivers that ad. This maximizes the publisher's earnings and prevents pay per click-thru ads with a poor click-thru ratio from wasting ad impressions.

Aaddzz splits the commission paid on advertising with the publisher, 80% to the publisher and 20% to Aaddzz.

To prevent wasting unsold impressions, if Aaddzz has no ads worth showing in an ad space, an ad for Aaddzz is shown and the publisher is credited with promotional dollars which can be used to advertise on the Aaddzz network. Whenever an ad is paid for with promotional dollars, the publisher receives 50% of the cost in promotional dollars.

For each and every impression, Web publishers earn the most possible or receive promotional dollars for advertising on other Aaddzz Web sites.

Small Sites
Small sites often have pages that draw a very specific audience. These types of pages can draw very high premiums from Aaddzz targeted advertising. Aaddzz automation makes it easy to place ads and allows even the smallest sites with targeted pages to contribute and participate in large advertising campaigns.

Filtering Ads
Publishers can filter ads by the presence of animation, file size, domain targeted, presentation quality, content rating of the ad and also the content rating of the page the ad targets.

Search Engine Support
If a site has a search engine, Aaddzz can target ads based upon the keywords that visitors use on the search page.

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Promoting Aaddzz
To help grow the available advertising dollars, publishers may optionally display an Aaddzz strip beside their ad spaces. This strip informs advertisers that ad placement for the ad space is handled by Aaddzz.

Aaddzz's capabilities makes it very attractive for advertisers to use Aaddzz instead of other ad networks or in-house software. Aaddzz also makes it more efficient for advertisers to advertise multiple products. These factors help to increase the advertising dollars available to Aaddzz publishers.