Introduction To Aaddzz

Performance Based Advertising
If an advertiser is promoting a brand to a general audience, performance is based upon the number of viewers reached. Therefore, these advertisers prefer to pay per impression each time their ad is shown. However, if an advertiser is trying to attract visitors who are actively looking to make a purchase or want to learn more about their products, performance is based upon the number of visitors delivered to their Web page. In this case, the advertiser prefers to pay per click-thru each time someone clicks on their ad. Aaddzz allows advertisers to choose to pay per impression or click-thru. Additionally, because overall advertising performance includes how cost effective an ad is, Aaddzz allows advertisers to choose how much they will pay per impression or click-thru.

Ad Targeting
The interactive nature of Web advertising allows Aaddzz to target the display of click-thru ads. Targeting shows an ad only to the viewers most likely to click on it. The better the targeting, the fewer impressions are wasted. This lowers the cost of click-thru advertising and increases the value of Web spaces. Aaddzz provides extremely efficient, automatic targeting.

Maximizing Publisher Commissions
For each impression, Aaddzz displays the ad which pays the most to the publisher. The average impression value for click-thru ads is determined by their price and their performance on each page.

Web Administration
Aaddzz accounts can be fully administrated from the Web. This allows advertisers to control their campaigns and publishers to manage their ad spaces anywhere, anytime.

Real-Time Reporting
Aaddzz provides real-time reports which allow publishers and advertisers to verify that Aaddzz is performing and to determine demographics about the viewers of their ads and ad spaces. System reports detail the current pricing for ad space on the Aaddzz network. This allows advertisers to intelligently select a price for their ads. For publishers, additional reporting shows how long visitors spend on each page.

Real-Time Statements
Aaddzz provides real-time statements so advertisers can monitor their campaign at any instant and so publishers can better understand their revenue stream and quickly detect any problems or trends.

Single Advertising Contact
Aaddzz provides a single easy to reach contact for ad placement, ad space sales, and support. Additionally, Aaddzz has a single agreement that can partner thousands of publishers and advertisers. Aaddzz also has the benefit of providing a single consistent reporting format for all placements.