Advertisers

Impression Advertising
Pay per impression advertising, also called broadcast advertising, uses Web ads to promote a brand name or timely events. Two characteristics of broadcast advertising are of general appeal to a broad market segment and ads that tell the whole story at a glance. Ads purchased per impression can be targeted by factors such as the viewer's operating system and Web browser.

Brand Promotion	Imediate Event
Timed Broadcast	Timed Broadcast

Immediate Event
Advertisers can use Aaddzz to create up-to-the-minute ads that focus on breaking news. These ads draw immediate viewer attention and establish the timeliness of the advertiser to viewers. Aaddzz allows impression ads to actively flood Web pages in under 5 minutes.

Timed Broadcast
Advertisers can use Aaddzz to schedule advertisements to flood Web pages minutes, or the day, or the week before an event occurs. Schedule different ads on different days of the week to build a progressive campaign. Aaddzz allows ads to be scheduled in 15 minute intervals.

For example, Aaddzz timed broadcasts can be used to promote interactive chat sessions with celebrities, to promote live Internet broadcasts, to promote a TV program the day before it airs or just before the work day ends.

Click-Thru Advertising
For advertisers looking to pay for performance based advertising, Aaddzz allows advertisers to pay per-click thru. If no one clicks on a click-thru ad, there are no costs other than the setup fees. If someone does click on the ad, the advertiser pays the price they have chosen. If the advertiser chooses a bid that is too low for their ad to be shown, Aaddzz will stop displaying the ad. Advertisers may increase their bid at anytime to increase their reach.

Aaddzz makes it very easy for advertisers to place ads. As a result, advertisers can easily place more ads and make these ads more directed. For example, instead of promoting a Web site selling books, an ad can be made for each book. An ad for a book on home improvment will be displayed on the pages where it can make sales that a general ad for a book store might not. In this case, the home improvement ad could appear on pages about wood working tools.

Aaddzz allows advertisers to directly control their advertising expenses. If a book seller knows that they sell one book for every five people who click on their ad and that they have an advertising budget of $2.00 per sale, they could pay a maximum of $0.40 per click-thru and still meet their advertising budget.

Aaddzz automatic targeting could be especially good for a home improvement book when an online newspaper publishes a story about gardening. If the ad did well on this page, Aaddzz would quickly learn to deliver the ad in this space to benefit both the advertiser and the newspaper.

The goal of pay-per click-thru advertising is to only attract interested visitors. For this reason, click-thru ads should not be vague, as advertisers would not want to pay for a visitor who was not interested in their Web page or product. For instance, one way of attracting visitors more likely to buy a product is to place the price of the product in the ad. A lower than expected price in the ad might also attract visitors who assumed the price would be higher. The low cost of placing ads with Aaddzz allows advertisers to experiment with and without a price to determine which is most effective. Advertisers can also inexpensively experiment with words and images.

Every ad has a click-thru ratio- the average number of impressions needed to generate a click-thru. For example, an ad that has 20 impressions for each click-thru has a 20:1 click-thru ratio. For untargeted advertising, click-thru ratios of 50:1 are considered good. Targeted advertising commonly produces click-thru ratios of 25:1 or better. Generally, the ad with the lower ratio is considered better. However, the bottom line must be considered. The best performing ad is the ad that generates the most sales per advertising dollar spent.

If an advertiser has two ads that make a profit, one of which has a better ratio than the other, they should continue advertising with both ads. Suppose that for the same product, out of 100 people, 10 people would click on an ad that mentioned "budget solution" and 5 other people would click on an ad that mentioned "elegant." Aaddzz low fees, allows advertisers to advertise with both ads and reach their full sales potential.

The more information that is packed into a click-thru ad, the better targeted the ad will be, the more qualified the viewer will be, the less the overall cost for the advertiser will be. In summary, Aaddzz can be used with targeted click-thru ads to allow advertisers a significant return from qualified viewers at a fixed cost.

Common Questions For Advertisers

If you are concerned about the content appearing next to your ads, advertisers can prohibit their ads from appearing on Web sites in specific domains, or by content rating.

Since sites can join Aaddzz in minutes and the content of any site can change at anytime, reviewing sites to determine their suitability for advertising is not practical. To protect advertisers, Aaddzz is able to re-rate sites for which we receive numerous complaints. Additionally, if an advertiser should receive a complaint about a site, they can immediately prohibit their ads from appearing on the site through the Aaddzz Web management interface.

Which sites will my ads appear on?
If you are trying to determine if your ads will be effective on Aaddzz sites, consider that Aaddzz allows you to pay by performance. If no one clicks on your pay per click-thru ad, then you are not charged. Additionally, Aaddzz cannot guarantee on which sites ads will appear as new publishers can join and leave the Aaddzz network at any time.