Ads, Spaces, & Places

Aaddzz requires that ad spaces must be placed where the majority of visitors will not need to scroll to view the ad. Additionally, the majority of the page must not be ads.

Since advertisers pay for click-thru ads only when someone clicks on them, click-thru ads can be shown in any space. However, to protect impression advertisers, impression ads are normally only shown in spaces with good click-thru rates.

Publishers should try to create the most effective advertising space possible as their revenue will be proportional to the effectiveness of the space.

Multiple Placements
One way of improving click-thrus on longer pages is to repeat ads. For example, the same ad could be shown at both the top and the bottom of a Web page.

Ad Sizes
For each theme, advertisers should provide ad images in as many sizes as possible to have the maximum possible exposure for their ads. To aid Aaddzz in targeting, the images for the various sizes should contain substantially similar images and wording.

Industry Standard Ad Sizes
125x125 120x60 120x90 120x240 234x60 392x72 468x60 shown half size

File Format
Ads can be in either GIF or JPEG format. In general, GIF images are better for ads containing text and JPEG images are better for pictures.

File Size
The larger the file size of an ad, the longer it takes to display the ad. Slower ads have lower click-thru rates. To estimate the download time for ad, consider that a 28.8Kbps modem can transfer about 3K bytes per second.

Restrictions
Publishers can restrict the ads shown on their page by the file size of an ad, the quality of the ad's presentation, and how benign the content of the ad is. Use of the rating systems is voluntary.

Publishers can also restrict ads by domain name. This allows publishers to immediately ban any ads that are inappropriate for display on their site.

Animation
Ads may be animated or not. Animated ads, although larger in file size, tend to have a higher click-thru ratio. Additionally, some sites may not allow animated ads.Therefore, we recommend advertisers make both animated and non-animated versions of their ads.

Advanced Issues
Aaddzz ad spaces must appear for every request to the page. Ad spaces may be on password protected pages. Aaddzz does not support ads on secure pages.