Buying Ad Space With Aaddzz

This page will guide you through:

• Preparing to Advertise.
• Creating an Ad Campaign.
• Registering your ads.

Prepare to Advertise.

• You should have a general understanding of Aaddzz.
  Read about the Aaddzz concepts of impressions and click-thrus; examine Aaddzz pricing, supported ad sizes and content- and presentation-ratings.

• Allow time to create your advertising banners.

• Allow time for prepayment.
  All ad purchases must be prepaid and are non-refundable.

  If you are paying by credit card, allow 4 to 10 days for setup.

  If you are paying by purchase order, allow time for an invoice to be generated and fullfilled.

  If you are paying by check or money order, allow time for your check to clear. Bank drafts and money orders clear immediately.

• Plan how much you would like to spend on your initial campaign.
  Refer to our pricing page to assist you in determining your potential costs.

• You need an Aaddzz account.
  If you do not have an Aaddzz account, you will need to open an account.

  You only need one account regardless of how many ads you are placing. If you already use Aaddzz for selling ad space, we recommend you use the same account for purchasing ad space.

• You will need an account balance to advertise.
  If you are paying by credit card, register any credit cards you may use. For details see Credit Card Instructions.

  If you are paying by check, money order, or purchase order submit your payment.

Creating an Ad Campaign.

• Determine if you will pay for advertising by impression or click-thru
  See the pages on impressions and click-thrus for assistance.

• Determine how much you will to pay per impression.
  We recommend starting at $5 per thousand ($0.005 each) and increasing the amount later if you are not receiving enough impressions.

• Determine how much you will to pay per click-thru.
  We recommend starting at $200 per thousand ($0.20 each) and increasing the amount later if you are not receiving enough click-thrus.

  Click-thru ads should be designed only to attract point of purchase visitors. Click-thru ads should not be designed as teasers or brand awareness ads. One way of reducing unproductive visitors may be to place the price of the product on the ad.

  If you are selling a product directly on the page, you might set the price to pay as follows: Determine the amount from each sale you are willing to pay toward advertising and how many visitors you require from the ad to make a sale.
  

  click-thru price = advertising dollars per sale / visitors per sale

• You need ad images or banners to advertise.
  Your ads must be in GIF or JPEG formats. Your ads may be displayed on both light or dark backgrounds. The smaller the ad is in bytes the more likely it is to be displayed. Many Aaddzz Webmasters feel a reasonable size for ads is 8K, 10K, or 12K. You can review reports on the Aaddzz system to determine in what proportion the different sizes of ads that have been shown.

• Determine the themes for each ad.
  A theme is a message, slogan, and/or image that you will present to the ad viewer.

  Here are some sample ad themes from The Aaddzz Campaign:

  
  

• The most effective ads are animated ads.
  However, animated ads can take significantly more bytes.

  Non-animated 4328 bytes

  Animated 8460 bytes

  To ensure your campaign has maximum reach, you may wish to make both an animated and non-animated version of your ads.

• Each ad is composed of a set of similar images in different sizes.
  The most effective campaigns will have ads available in as many sizes as possible. However, if the theme does not work well in the ad size, omit that size. Click on the ads above to see them in various sizes.

• Organize and name your ads.
  You should create a folder for each ad. Each image should be named by its size. For example:

  Name: 120x60.gif

  Name: 234x60.gif

• Upload your images to your Web server.
  When you initially set up your ad with Aaddzz, Aaddzz will go to your web server to load your images.

Registering your ads.

• Login to Aaddzz
  Before reaching this step, you should have created an account, established an account balance, and prepared your ads on your Web server as described above.

• Click Mangage Ads
  This will bring you to the Manage Ads page which allows you to create new ads and manage existing ads.

• Click Create Ad
  This will bring you to the Create New Ad page.

• Enter your ad's information.
  The name for your ad must be unique from your other ads. We recommend using the same name as the folder in which you keep your ads.

  The Target URL is the page you want your customers to go when they click on your ad.

  The Target Content Rating is the content rating of your target URL (the page customers are sent to when they click on your ad). If you do not wish to rate it, select "* - unrated".

  If you are the slightest bit unsure of what to rate your pages, contact Aaddzz support for assistance at: 510-704-0160 voice or support@aaddzz.com.

  The Page Content Rating is the highest caution-level-rating which can be assigned to a page on which you will permit your ad to be displayed. To ensure you ads are only shown on pages suitable for "All Ages" select AD-G. To maximize the number of pages your ads can be displayed upon select AD-U to display any ad.

  If you wish to limit which operating systems or Web browsers your ad is displayed to, deselect the Allow All options and select which operating systems or browsers which you wish to permit to display your ad.

  Finally, click Create.

• Load your ad's images into the Aaddzz system.
  If your campaign contains more than one image size, enter the URL of the directory containing your ad. Then click Load.

  If your campaign contains only a single image in one of the Aaddzz supported sizes, enter the exact URL where that image can be found. Then click Load.

  Aaddzz will attempt to load your images. It will show error messages for sizes it is unable to load.

  If the images do not look correct, click Cancel Loading to abandon loading the images.

  If your ad images appear correct, click Save.

• Submit your ad for rating.
  Select a presentation rating. If you are unsure if your ad qualifies for a rating, select next lesser rating. If you do not wish to have your ad rated select "Unrated".

  Select a content rating for your ad's images. If you do not wish to rate it, select AD-U for unrated.

  If you are the slightest bit unsure of what to rate your ad's images, contact Aaddzz support for assitance at: 510-704-0160 voice or support@aaddzz.com.

  Click Submit.

  If you selected a presentation other than unrated, Aaddzz staff will verify your choice. If you selected a content rating of other than AD-U, Aaddzz staff will verify your choice. If Aaddzz staff does not need to verify your ratings, your ad will be immediately available.

• Create a run for your ad.
  Ads can be placed to run according to options such as a range of days, impression or click-thru, or certain rate. Each "insertion order" is called a run.

  You have the option of renaming the run. "Default" is recommended if you have a single run.

  If you choose to edit the time of day or range of days during which your ad will run, set Status When Created to Stopped. You will be able to edit the run after the run is created.

  Specify how you will pay: per impression or per click-thru. Specify how much to pay per impression or click-thru.

  Specify your Inital Budget Limit for this ad. Most advertisers will want to set a master budget from the Statements page, instead of setting a budget per ad.

  Click Create.

  Your ad run will start a few minutes after your submission has been approved.

  Click Continue to return to the Manage Ads page.