Aaddzz - Advanced Topics

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Advanced Topics

Information is available on these advanced topics:

Format Of Ad Space HTML
The format of the HTML for ad spaces is explained.

Placing Ads Side By Side
HTML tips for placing ads consistently side by side.

Keyword Search
Space sellers with search pages can increase their commission by supplying keywords to improve the targeting of ads shown by Aaddzz.

Virtual Pages
Space sellers that generate their pages dynamically, can increase their commission by having different ads shown for each request.

Registering Many Pages
There are techniques that can be used to automate the registration of many ad spaces.

Format Of Ad Space HTML

The components of ad space HTML which change from space to space are identified below.

Components:
<A TARGET="_top" HREF="http://ad1.aaddzz.com/click/Space_Id/Account_Id/URL"><IMG ISMAP SRC="http://ad1.aaddzz.com/image/Space_Id/Account_Id/URL" ALT="[Aaddzz Advertisement]" WIDTH=Width HEIGHT=Height BORDER=0></A>

Space_Id
This is the ad space number on the page. Normally 1, 2, or 3.
Account_Id
This is the account id of the page as space owner.
URL
This is the location of the page without the "http://".
Width & Height
This is the size of the ad space.

Keyword Searches

Space sellers with search pages, can increase their commission by supplying keywords to improve the targeting of ads shown by Aaddzz on search result pages.

Aaddzz currently only provides this feature to search pages with over 100,000 searches per day. Even if you do fewer searches per day, please submit your request for this feature along with the number of searches your site does per day.

Aaddzz currently supports one keyword syntax. If you have a popular search engine, we may consider adding support for your syntax.

If your account is configured to allow keyword searches, you can keyword search as follows. On the ads for your search results page, ad the following to both URLS:

;search=general;request=__the_request__

If your search results can be multiple pages, you will probably want to use this feature in conjunction with the Virtual Pages feature.

Keyword Search Syntax: General

List words required in a document as is separated by spaces. If any required word is found, the document is listed in the result. Punctuation marks are treated as spaces. Place phrases in double quotes. To require a word or phrase, place a plus sign immediately before it. To exclude a word or phrase, place a minus sign immediately before it.

Virtual Pages

For normal pages, Aaddzz shows the same ads whenever someone requests the same page again. For virtual pages, which are generated dynamically, the content may change significantly for each request. In this case, it may be appropriate to show different ads for each request.

To see if your account is configured to allow virtual pages, check your account preferences.

To distinguish each page you generate for a visitor, you must specify a virtual page id (VPI) in the HTML for each space. The VPI is a number which you choose from 1 to 65535.

The HTML for each ad space mentions two URLs. The first number in each URL is the space number. To place a VPI in the HTML for a space, insert a comma and the VPI after the space number.

Normal:
<A TARGET="_top" HREF="http://ad1.aaddzz.com/click/1/2/www.rocketshop.holowww.com/"><IMG ISMAP SRC="http://ad1.aaddzz.com/image/1/2/www.rocketshop.holowww.com/" ALT="[Aaddzz Advertisement]" WIDTH=468 HEIGHT=60 BORDER=0></A>

With VPI of 1234:
<A TARGET="_top" HREF="http://ad1.aaddzz.com/click/1,1234/2/www.rocketshop.holowww.com/"><IMG ISMAP SRC="http://ad1.aaddzz.com/image/1,1234/2/www.rocketshop.holowww.com/" ALT="[Aaddzz Advertisement]" WIDTH=468 HEIGHT=60 BORDER=0></A>

There are two ways to configure the display of ads for virtual pages, consistent or random. If you generate a limited number of pages, or pages have a hierarchy, you will want to use the consistent method.

Consistent Pages
As someone traverses your dynamically generated pages, it would be best if they saw the same ads when they visited the same page during the same visit. To accomplish this, you must specify a consistent VPI for each page.
For example, if you had a table of contents page, you might give it a VPI of 1. You would number other pages as convenient.

Random Pages
If there is no stable structure to your pages, in particular if the visitor is unlikely to use the back button, you should use sequential VPIs for each page you deliver.
One common practice, on UNIX systems, is to use the process id of the CGI script the VPI.

Registering Many Pages

Aaddzz accounts are normally limited to allow ads on only 30 pages. To have your limit raised, please contact Aaddzz support.

Modifying Pages With Perl.

If you are registering many pages and have access to PERL, you may want to use the supplied perl script to place the correct HTML on your pages.

Each Aaddzz ad space on your pages must have unique HTML tags to display an ad. Additionally, to improve your click-thrus for the space, you may wish to repeat a space on a page. To avoid registering each page manually and then copying the correct HTML, you can use the following short cut:

Place the following HTML comment where you would like to place ads:

If you want a different size, change the size.
Modern browsers will not display HTML comments to visitors, so you may place this on your live pages.
If you want to repeat ads on the same page, you must also specify the space number after the size, for example:

After you have modified all your pages, you can use the scripts supplied below to change all of your files to contain the correct HTML.

Alternative Many Page Registration

...forthcoming...