How I Went From A Wantrepreneur To An Entrepreneur | Alex Ikonn

How I Went From A Wantrepreneur To An Entrepreneur | Alex Ikonn
For those of you who want to learn more about eCommerce, I am launching something exciting soon. Be the first to know –

Who is Alex Ikonn?

I am a dreamer and a creator. I co-founded several successful businesses (Luxy Hair, Five Minute Journal, and Productivity Planner). I also run Dreamers & Creators, a creative agency that allows me to pursue and work on new business ideas. I am fortunate enough to share all of my entrepreneurial and life activities with my lovely wife and business partner, Mimi Ikonn. We are also angel investors and have invested in great companies like Calm, Shyp, Sprig, Tradesy, and others.

My YouTube channel is my outlet to deliver value to people as I go along my journey and learn things along the way that I want to share with others.

You want to know what’s my ultimate secret to life? I am here to deliver value! That is all. This is my ultimate secret to life.

Find me here:


Frequently Asked Questions

My Top 3 Products that have shaped my life:
Five Minute Journal:

Productivity Planner:
Linchpin by Seth Godin:

Equipment that I use in my videos:
Blogging camera: I switch between Canon G7X* ( ) and Sony RX100 IV ( ) *I recommend G7X as it’s way cheaper and easier to use.
Big Camera: Canon 6D ( ) Best full-frame camera for price IMO
Lenses: Canon 50mm f/1.2L ( ) and Canon 16-35 f/2.8L ( ) These both are amazing lenses but are expensive. If you are starting out just get a Canon 50mm f/1.8 ( ) it’s only
What program I use to edit videos? Final Cut Pro X

Disclosure: Some links above may benefit me financially either by you being kind enough of buying one of my products or some recommendation where I may receive a small commission.

32 thoughts on “How I Went From A Wantrepreneur To An Entrepreneur | Alex Ikonn

  • April 6, 2017 at 10:21 pm

    That defining moment is what separates the doers from the talkers. Thanks so much for sharing Alex!

  • April 8, 2017 at 11:52 pm

    thank you so much Alex for creating this video. it has given me more hope and drive to pursue the dreams that I have had for years. it’s also great to hear a story about your struggles growing up. I was the same way. the only differences are of the different racial background and that I was born and raced in the US (God sees no color or economic status. We are all one)

  • April 10, 2017 at 7:40 am

    Hi Alex, thank you so much for posting this. I think it’s so great that all of us can see how you made that mind set switch and to see that we can do the same! I think people like to talk a lot to make themselves feel like they are making progress but then we are all scared to actually take action steps! I love watching your videos for that reason. You encourage me to take those steps! I went from working in a job I hated that left me feeling depressed at the end of everyday to having my own salon that is supporting me and allowing me to help my community at the same time within 8 months and now I get up with my five minute journal feeling motivated to always make one baby step a day to first be grateful for what I have achieved, and then to find a way to always improve. Thank you beyond measure to you and Mimi ❤️.

  • April 12, 2017 at 9:25 am

    This video made me realize a lot about myself. Thank you so much for your vulnerability Alex, you keep inspiring me day to day!!

  • April 12, 2017 at 9:53 pm

    You’re very inspiring! This video is so raw and real that it made me tear so much. I’m a Wantrepreneur right now and it couldn’t be more perfect to watch this video to inspire me to take action and finally pursue becoming an Entrepreneur. Thank you for sharing your story. I’ve been following you and Mimi for a while now. You both are so inspiring. God bless you both and baby Alexa!

  • April 15, 2017 at 5:59 pm

    Hi Alex, thank you so much for posting this video up. I’m so glad Mimi asked you to make this video as well as the disability video, both are very inspiring! I was wondering with those affirmations that you wrote down, did you repeat those words on a daily or regular basis? Thanks in advance.

  • April 21, 2017 at 8:15 am

    This video was in my watch later list… WHY!! Such a powerful video Alex. Thank you for sharing and showing your vulnerable site. I’ll go back to work now. No more videos! <3

  • April 25, 2017 at 2:01 pm

    I appreciate your honesty and how humble you are. I’m going to follow through your advice – and I’ll keep you updated on my successes ⭐️️??

  • April 25, 2017 at 2:55 pm

    Thanks for that video, i also grown up in a difficult situation, and kind of broken family, so i always focused on travel, and the most important, love, finding my ideal couple with who i can build a solid family, now that i found her i feel something is still missing, failure as a professional, as you say, recently i start to ACT. So thank you for this video, that helped me to focus even more in my vision.

  • May 8, 2017 at 8:26 pm

    Really, really loved this video. I decided to finally take action a few days ago, so this definitly talk to me. Could you do a video about the business side of YouTube? More about creating a ‘brand/channel’ than filming and co.
    Anyway, thanks a lot for sharing and congrats for your success! 🙂

  • May 13, 2017 at 3:31 am

    Very inspirational !!!! Awesome !!!
    I need advice: I am meaning to do two things, but I want to tackle them both (one at a time) My own Online Business venture and set up a Franchise !

  • May 14, 2017 at 9:00 am

    Had to come back to this video….cried along with you. I am so grateful to have Mimi and you for inspiration .

  • May 15, 2017 at 8:26 pm

    you guys need a podcast!!!!!! 😀 Love you guys!! thanks for all the motivation. blessings

  • May 20, 2017 at 2:14 pm

    I cried with him. I feel useless and stuck and the fact that I can’t help myself and my family

  • May 29, 2017 at 7:37 pm

    I love your videos Alex!! You don’t sugar-coat anything but are so genuine in your videos. It is so rare to see genuine people these days especially here in Youtube. Thank you for being you!

  • July 29, 2017 at 10:04 am

    Alex You are a true inspiration to all people including myself that want to succeed in life! I can see you have wisdom and courage that leads you in this journey called life. <3 I love you and whats you do. Keep being an inspiration!

  • August 2, 2017 at 12:20 am

    Dear Alex, thank you and Mimi for such videos like that (talking! <3)! I actually think that society wants us to see the "successful" things and hides the ways on how people become successful, because those ways are not always easy.. Watching this video made me believe more in myself, because I am not from that kind of family where you get what you want straight ready on the plate either. This means if you can do it – i can! Thank you for your honesty. 🙂
    P.S. How do you organise your time? Or achieve goals? I'd love to hear! Have a fantastic day 😉

  • August 4, 2017 at 6:48 pm

    Thanks for sharing your story, really appreciated. This proves that those who achieve things have a true reason WHY they do it.

  • August 7, 2017 at 10:43 am

    I know i’m going to be vilified for saying it, but this man is trying to convince you that you can all earn lots of cash telling others how to – earn lots of cash. Underneath all the bullshit this is what he does. He doesn’t really PRODUCE anything. He doesn’t make anything. He doesn’t provide any useful service. What he does is to persuade you to be like him. And what he does is to create the illusion that producing psuedo-entrepreneurial advice in the form of mass-marketed “how to make money like I did” and a couple of threadbare books/apps which do exactly the same thing – ie tell you to think “positive” and somehow you will be like him, is total nonsense.

    Like all pyramid-type selling, the methodology is to hoodwink others into believing that being productive consists of telling other people how to be productive! Actually NOTHING is being produced , except the delusion of doing what he does (ie building a “business” telling others “to build a business”). This is a well known exercise in circular logic. Of course if EVERYONE built a business solely based on telling others “how to build a business” no-one could possibly make a living. This circular selling RELIES on everyone else believing the illusion that they can, en-mass, be like him. But they can’t, because he relies completely on there NOT being others to compete with his position on top of his vacuous, no-content, no-product pyramid.

  • August 14, 2017 at 1:29 pm

    Dear Alex. Thank you for this inspiring video. I believe you right in every word you’ve said. Hug you and Mimi.

  • August 24, 2017 at 1:54 pm

    Hi Alex,
    This was your best video so far. It felt so true and honest. You shared a real moment/ time in your life with your audience. You were emotional and you really made people feel and understand what happened to you there! I felt like you revealed something of yourself.
    It is so nice to meet someone who worked hard, done it and now giving back to whoever wants to know how.
    Giving is an amazing thing and when you do it with all your heart you feel so good and you get more too!
    One more thing that I believe happened to you at that moment with your mom was- a boost of MOTIVATION!!!
    I think that sometimes people need a real motivation to start doing something that they really want.
    Good Luck to you all and Go-D Bless you.

Leave a Reply