Basics Of Marketing For Entrepreneurs, Pt. 1 – Entrepreneurship 101 2008/09

Basics Of Marketing For Entrepreneurs, Pt. 1 – Entrepreneurship 101 2008/09
Speakers: Peter Evans

Summary: Part One of the marketing lectures discusses:

– Why marketing effectiveness often matters as much today as pure product innovation
– How to identify key market trends and better connect with the real needs of potential customers
– How to use “value innovation” methods to competitively design a product as faster, cheaper and better
– Pragmatic ways to position your product and quickly build market acceptance
– How effective marketing must connect to focused business development and sales channel efforts

MaRS – Building Canada’s next generation of global technology companies.

3 thoughts on “Basics Of Marketing For Entrepreneurs, Pt. 1 – Entrepreneurship 101 2008/09

  • July 17, 2012 at 6:32 pm
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    @qbchkcj I’m making over $700 a day and climbing. Getting into a red hot niche thats ready to buy is the key. Check out this course before the price goes up -> bit.ly/ODDpjp?=lfnejz

  • November 30, 2015 at 1:25 pm
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    Videographer could’ve done a better job focusing on the slide presentation.

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